"So, what do you do?"
"I'm a freelance writer."
"So, what do you do?"
I am frequently asked about what I do. The term freelance is vague, but the definition is simple - I learn fast. Most of my portfolio consists of short researched articles or blogs. Sound boring? Maybe for some. I actually enjoy the research. It's how I ended up with a degree in history, I suppose. Those projects are a more natural fit for my current skill set. But clients are looking for more than just a quippy writing style. One of the other growing portions of my portfolio contains marketing materials - primarily infographics.
It all began with a single client. I was hired to write material for a series of holiday-focused infographics several months ago. It was light, fun copy and I had a basic understanding of what infographic meant just by virtue of the term. But I had no idea how one might go about creating the thing itself. I imagined some complex graphic design process of which I have no knowledge or experience. I happily created my copy, in addition to the blog posts he requested, and submitted to my client. When I saw the result I thought,"why couldn't I do that?" There are a lot of requests for them. If I could figure out some of the basics, I could be a one-stop shop for clients in this area.
I started looking more at how and why infographics are created. There are some that require a complex design process, for sure. But others, not so much. I started playing around with templates. I found no rocket science knowledge was needed. A little creativity and a bit of time later, I put together my first infographic.
Bottom line, what I do is learn. I learn more about what clients are looking for and learn how to enhance my skill set to meet their needs. It's not that much different that other positions I've held. Simply replacing the "I don't know how to do that" mentality with "I will figure it out" goes a long way on the journey to achieving success. No one can ever have all the answers. We're all students in this life. I am by no means a graphics expert at this point, but I have managed to put one more tool in the pocket.
And hopefully a few more coins along with it.